« Who is 90 Degrees? »
In a nutshell, 90 Degrees is a company of 15 employees who work well together and with a large team of contractors to create quality Web content.
« It’s a unique business model »
There’s definitely a market for Web content agencies. They’ve already sprung up in the United States and in Europe. A website without content is empty; and without the right strategy to develop content, a website is a complete disaster.
« Do you prevent this kind of disaster from happening »
«Better to be safe than sorry» is our motto when it comes to producing quality communication, respecting tight budgets and meeting strict deadlines in an almost military fashion.
« What else do you offer besides quality,
budgets and deadlines »We give you peace of mind since you know that your content is in good hands.
« Speaking of your reliability, how long have you been around? »
We’ve been churning out content since 2001. To get a better idea of what we do, have a look at our client list. We’re very proud of what we’ve accomplished for them.
« What is a typical project for your clients? »
A typical project consists of planning, conceptualizing and producing all content for the overhaul of a large-scale website of around 1,000 pages.
« Do you also do French sites? »
Of course! We work in both English and French. Translation plays a key role in our business.
« Do you work on any other projects? »
Yes. In short, we do anything and everything content-related: Web copywriting, social networking, search engine optimization (SEO), content strategy consulting, training and more.
« What exactly is content strategy »
It’s the combination of different activities that go into creating content that meets your business goals. If content is king, then content strategy is its kingdom.
« Is content strategy a new concept? »
In 2008 we produced content for our first large-scale website (5,000 pages). But it was only around 2010-2011 that the industry really started getting on the content strategy bandwagon and understanding its importance.
« Is content strategy therefore becoming
more important?”” »Yes. In fact, it’s part of the normal evolution of information architecture. There is a constantly growing demand for content strategists on the global market.
The first Web content agency in Canada
What?
We fulfill the content needs of large businesses (and of some well established smaller businesses): content strategy, planning, editorial, French and English writing, translation, training and consulting.
Why?
We aim to please your audience. That means appealing to Internet users and winning them over by listening to their needs and giving them the content they want, when and how they want it.
For whom?
AXA Canada, Vidéotron, CHUM, VIA Rail, Microsoft Canada, Loto-Québec, City of Montreal, HEC Montréal, Starwood Hotels & Resorts Worldwide – and you?
How?
At 90 Degrees, we work with diligence, creativity and passion – and always with a smile! We take our work very seriously but know how to mix business with pleasure and have fun while producing the best possible content.