Some Random Questions
- Why the name 90 degrees?
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The 90-degree right angle evokes precision and rigour. Conceptually, it’s the meeting of two vectors: one representing our more technical side and the other our more creative side. Also, “90 Degrees” is easy to spell and sounds catchy. Okay, honestly, the domain names were actually available.
- Who are your competitors?
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We have a great deal of respect for Brain Traffic, a company based in Minneapolis, Minnesota. They are pretty well known internationally and operate according to a similar business model. They are our closest competitor, geographically speaking. Our other direct competitors are freelance professionals who work for themselves. Some of these competitors do good work, but very few of them can handle large-scale projects. We’re actually partners and not competitors with other communications agencies. Our services complement theirs to better serve our shared clients.
- Do you do any Web design or programming?
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There are tons of agencies out there that do either design or programming or both. In fact, we like to partner up with the ones that really stand out. As far as programming goes however, we prefer concentrating on our own field of expertise. Therefore, we only develop technology that is directly related to our specialty. We don’t do CMS implementation (unless it’s a very special case) but, after using different CMS platforms over the course of many projects, we can help you identify exactly what you will need to properly manage your content!
Why does Web content stand out from other new media expertise?
- The first reason…
- is that you started learning content basics in school: first you learned letters, then you learned to form words with these letters, and then sentences with these words. In other words, content, unlike other Web-related expertise, is something you picked up when you were very young (this may change soon). During the first decade of the Internet, the emphasis was on Web strategy, technology and design. Up until recently, content was often neglected.
- … and the other reason?
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Content is like a relationship: it takes time to develop both. You have to get to know them first. You need to read enough content to be able to judge its quality. When people talk about a “cool” Website, they are usually referring to a cool new strategy, functionality or design, and not the content. Content takes a lot more work to be cool.
