Production
Once an analysis has been performed and all strategy issues have been ironed out, it’s time to produce the content. Large-scale projects require even tighter project management. These are our main production deliverables:
- Writing
- Text is more than words. It’s also referencing (SEO), metatags, internal and external hypertext links, calls to action, and other finer details that make words more convincing. We offer writing services in both English and French.
- Translation
- We’re not the kind of translation agency that uses machine translation to cut down on costs. In fact, we go beyond translation to meet your business needs in the other language by adapting text, using catchy titles, employing a solid SEO strategy, writing convincing calls to action, and more.
- Workflow
- During the production cycle, everything must be clearly and simply laid out for things to run smoothly. The workflow is a user guide that outlines all the content production and validations steps. It is especially useful for large-scale projects to simplify tasks and serve as a visual reminder of everyone’s role in the production process and the course of action to follow.
- Content Matrix
- Picture a big blackboard with all your future website pages drawn out on it like a game plan including all the essential information for each page: nomenclature, keywords, wireframes, sign-off contact, etc. The content matrix is something we produce in-house, so you may never get to see it, but we do it to streamline the content production process so that you can sleep well at night, even during the final weeks of your project.
Other production deliverables:
- Social media presence
- Search Engine Optimization (SEO)
- Photos and videos
- E-mail campaigns
- Quality control
- CMS content integration
