Philippe Riel
General Manager (Toronto)

Philippe has a vast expertise in communications and marketing, having worked for some of the largest advertisers in the country over the last 15 years. With an educational background in advertising and communications, he started his career as a copywriter for a Montréal ad agency before moving out west (well, to Toronto). That move saw his career change gears and there he shifted his focus on the creation and management of French language marketing and communications. Philippe held various managerial positions for tier-one agencies before launching his own consultancy, specialized in bilingual marketing and communications, then joined Microsoft as its country manager for French Communications. He enjoyed working with 90 Degrees so much as a client that he recently decided to take the helm of our Toronto office.

Philippe is a proud father of an 11-year-old son who is a die-hard soccer fan. We wouldn’t be surprised if one day we spotted them both in the crowd at Stamford Bridge, home to their favourite soccer team, Chelsea FC.